When it comes to who best creates those much sought after sun kissed beachy highlights, look no further than Cassie Cohen. Raised by the beach in Malibu, Cassie had a front row education on how the sun naturally altered women’s hair color in a stunning way. Formulating how to duplicate those organic shades and taking into consideration the clients’ skin tone, eye color and lifestyle are all a part of Cassie’s unique sensibility and approach to hair color.

After graduating from the University of Arizona in 2009, and soon after obtaining her cosmetology license in Santa Monica , CA., Cassie made the bold decision to move to New York City and study with the industry’s top colorists. She soon developed her own signature technique becoming fluent in creative color including balayage , foil, natural looking blondes, brunettes and redheads.

“For me it’s not only important to give my clients the color they want, but equally as important to maintain the integrity of the health of the hair” says Cassie. Her less is more approach, coupled with her passion for her craft and love of people is what motivates Cassie to constantly strive to please whomever sits in her chair.